The Department of Marketing comprises of a thriving and dynamic community of faculty, researchers and staff, extending into five primary research domains: Strategic Marketing, Consumer Behavior, Sales, Retail and Business Marketing. With these key marketing disciplines forming the backbone of our study programmes, the Department offers Bachelor's, Master's and PhD degrees that are internationally comparable in quality, innovativeness and timeliness.
Markets and consumer culture evolve faster than marketing knowledge and know-how. For this reason, one of the central goals of our research community is to provide the latest tools, techniques and leading-edge thinking for managing and researching this continuously changing landscape. This endeavor is driven by rigorous and ambitious research activity and a lively network of projects with commercial and non-profit sectors, as well as with other academic communities.
The Head of the Department is Professor Henrikki Tikkanen. The department is located in the Arkadia building.