Department of Marketing
The Department of Marketing comprises of a thriving and dynamic community of faculty, researchers and staff, extending into four primary research domains: Strategic Marketing, Services Marketing, Retail and Sales and Consumer Behavior. With these key marketing disciplines forming the backbone of our study programmes, the Department offers Bachelor's, Master's and PhD degrees that are internationally comparable in quality, innovativeness and timeliness.
Markets and consumer culture evolve faster than marketing knowledge and know-how. For this reason, one of the central goals of our research community is to provide the latest tools, techniques and leading-edge thinking for managing and researching this continuously changing landscape. This endeavor is driven by rigorous and ambitious research activity and a lively network of projects with commercial and non-profit sectors, as well as with other academic communities.
The Head of the Department is Professor Tomas Falk. The department is located in the Arkadia building in Töölö.
A new cross-disciplinary research project conducting an in-depth analysis of consumership in Japan
It does not pay to try to make money quickly in Japan.
RT @NandoMalmelin: Luovuuden rooli muuttuu – tärkeää organisaatioiden uudistamisessa ja liiketoiminnan kehittämi...
Department of Marketing scholars participated consumer culture research seminar at Lille University
Professor John Schouten was invited to lecture on ethnography and three PhD students qualified to attend the seminar.
Professors granted two year Tekes funding for research of digital marketplaces
The purpose of this research is to increase understanding of the structure, logistics and management of marketplaces.