Department of Marketing
The Department of Marketing comprises of a thriving and dynamic community of faculty, researchers and staff, extending into four primary research domains: Strategic Marketing, Services Marketing, Retail and Sales and Consumer Behavior. With these key marketing disciplines forming the backbone of our study programmes, the Department offers Bachelor's, Master's and PhD degrees that are internationally comparable in quality, innovativeness and timeliness.
Markets and consumer culture evolve faster than marketing knowledge and know-how. For this reason, one of the central goals of our research community is to provide the latest tools, techniques and leading-edge thinking for managing and researching this continuously changing landscape. This endeavor is driven by rigorous and ambitious research activity and a lively network of projects with commercial and non-profit sectors, as well as with other academic communities.
The Head of the Department is Professor Tomas Falk. The department is located in the Arkadia building in Töölö.
Ashish Kumar’s research article accepted to Journal of Marketing
The study examines the effect of firm generated content in social media on customer spending, cross-buying and customer profitability
RT @AaltoUniversity: Ilmoittautuminen Aallon #avoinyliopisto’n kevään 2016 kursseille alkaa tänään klo 12.00. Il...
Marketing students invited to a sports business competition
The organizers will arrange and pay a trip to Düsseldorf for ten finalist teams in March 2016
Pop-ups and animated advertisements annoy consumers
A dissertation demonstrates that greater attention value of advertisements does not always improve the effectiveness of advertising.