Department of Marketing
The Department of Marketing comprises of a thriving and dynamic community of faculty, researchers and staff, extending into four primary research domains: Strategic Marketing, Services Marketing, Retail and Sales and Consumer Behavior. With these key marketing disciplines forming the backbone of our study programmes, the Department offers Bachelor's, Master's and PhD degrees that are internationally comparable in quality, innovativeness and timeliness.
Markets and consumer culture evolve faster than marketing knowledge and know-how. For this reason, one of the central goals of our research community is to provide the latest tools, techniques and leading-edge thinking for managing and researching this continuously changing landscape. This endeavor is driven by rigorous and ambitious research activity and a lively network of projects with commercial and non-profit sectors, as well as with other academic communities.
The Head of the Department is Professor Tomas Falk. The department is located in the Arkadia building in Töölö.
Competitive actions that require patience prove the most profitable
According to researchers, it is difficult to achieve top profits with competitive actions whose outcomes are easy to predict.
Ville Rantalan väitös 6.5. @AaltoBIZ : Naapurustoa matalammat tulot voivat houkutella riskisijoituksiin. https:/...
Faculty and alumni represent department of marketing at 2016 AMA Conference
The Aalto University School of Business was well represented at the annual Winter Marketing Academic Conference in Las Vegas
Science and art
Excessive measurement of marketing performance may lead to information overload
Companies must focus on indicators that are of key importance to their business activities, researchers recommend.