Department of Marketing
The Department of Marketing comprises of a thriving and dynamic community of faculty, researchers and staff, extending into four primary research domains: Strategic Marketing, Services Marketing, Retail and Sales and Consumer Behavior. With these key marketing disciplines forming the backbone of our study programmes, the Department offers Bachelor's, Master's and PhD degrees that are internationally comparable in quality, innovativeness and timeliness.
Markets and consumer culture evolve faster than marketing knowledge and know-how. For this reason, one of the central goals of our research community is to provide the latest tools, techniques and leading-edge thinking for managing and researching this continuously changing landscape. This endeavor is driven by rigorous and ambitious research activity and a lively network of projects with commercial and non-profit sectors, as well as with other academic communities.
The Head of the Department is Professor Tomas Falk. The department is located in the Arkadia building in Töölö.
Science and art
Digitalisation will thoroughly challenge our whole society
Global business will be possible on an unprecedented scale.
RT @AaltoUniversity: Sadat alumnit saavat tänään puhelun #Aalto-yliopistosta. #AlumniHaaste -kampanja käynnissä!...
Science and art
Experts in commerce familiarised themselves with MIT's R&D activities
They received information about the newest and most interesting shop concepts in the USA as well.
Competitive actions that require patience prove the most profitable
According to researchers, it is difficult to achieve top profits with competitive actions whose outcomes are easy to predict.